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Powerleague

Powerleague is the UK market leader in indoor and outdoor 5-a-side football, offering 43 state-of the-art football centres across the UK.

With 130,000 players every week, Powerleague is the perfect arena for your brand to reach a wide audience. Powerleague centres can be utilized nationwide for any promotional campaigns including marketing and advertising activities, static experiential events, changing room poster media, staffed sampling and promotions as well as non-staffed sampling bins.

There are unlimited opportunities for brands to connect & engage with the male football audience with media located in prime positions across all centres.

Powerleague Facts

• 43 state of the art football centres across the UK
• Footfall of 130,000 per week
• Over 7,000 kids parties are held at the centre nationwide each year, equating o over 70,000 individual kids
• Majority of customers are males aged between 18 to 35
• Key timings for sampling are Monday to Thursday evenings and weekends
• Hosted campaigns for a variety of clients including Nike, Nivea for Men, Muller Deserts and Lucozade
• This year at least 100,000 marketing brochures will be produced for each new site to promote the centre and its facilities, and will be used in a direct mail campaign (potential advertising space available within each brochure)
• The English FA has reported that the number of adults playing small-sided football in England has grown from 4.4 million players in 2002 to 6 million players in 2004. This rapid growth in player numbers has meant that small-sided football is now played by more adults than the 11-a-side game and has led to its formal recognition by the English Football Association.

http://www.powerleague.co.uk

Powerleague

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