The Times Newspaper, St Pancras International, London
(Stretch Communications Ltd)
The Times interactive London taxi formed the main part of the stand to promote the new look Saturday Times newspaper in St. Pancras International. Along with selling The Saturday Times paper from the stand, members of the public were invited to have their say on the paper inside the taxi.
"St Pancras proved a highly successful location for The Times newspaper experiential activity. The audience profile was exactly what we were looking for and a high dwell-time was vital for us to be able to encourage customers into our interactive converted Taxi and talk face to face with them about the new Saturday Times."
Jeremy Mascarenhas
Director, Stretch Communications Ltd
