ITV - The Colour of Money, Cabot Circus, Bristol
(Blazinstar Experiential)
In February 2009 ITV1 appointed Blazinstar Experiential to run a nationwide road show promoting the launch of Chris Tarrant’s new game show ‘The Colour of Money’.
The main promotional site in Bristol’s Cabot Circus was one of the locations visited by the experiential tour. A limited version of the show was demonstrated using a screen and speakers giving players the chance to win up to £100 but only if they could keep their nerve on the stress test. The promotion also featured a ‘chill out zone’ giving players the chance to relax after playing the game.
