Dove Hair History Experience
In addition to staff providing advice on hair care products and capturing data via a competition mechanism they also managed to distribute 7,000 samples each day.
The results speak for themselves with 66% of participants proceeding to purchase Dove haircare products on the same day. Longer term perceptions were also positively changed as the number of participants who agreed with the statement ‘Dove understand my needs’ grew from 39% to a massive 74% after the activity.
The Dove Experience roadshow toured throughout the country visiting our largest malls, including Lakeside, Metrocentre, Braehead and Victoria Centre, enabling Dove to reach an audience of around 2 million over ten activity days.