Case studies
Promotional space
Haagen Dazs – Product Launch, Broadgate Arena, London
Haagen Dazs launched a very British ice cream flavour last summer and they wanted a London based experiential campaign to whip up an awesome storm.
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The Times Newspaper, St Pancras International, London
St Pancras proved a highly successful location for The Times newspaper experiential activity. It attracted huge crowds and led to the highest number of newspaper sales and data acquisitions across the national month-long promotion.
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ITV - The Colour of Money, Cabot Circus, Bristol
In February 2009 ITV1 appointed Blazinstar Experiential to run a nationwide road show promoting the launch of Chris Tarrant’s new game show ‘The Colour of Money’. The main promotional site in Bristol’s Cabot Circus was one of the locations visited by the experiential tour.
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Dove Hair History Experience
Dove visited 8 shopping centres nationwide with their interactive roadshow, including MetroCentre, Lakeside, Victoria Centre and Braehead.
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Commercialisation
County Councils and Libraries
Brandspace provides Commercialisation Services identifying £3.2 million across 4 County Councils.
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Fitness First
Brandspace’ initial audit identified £15 million in new revenue streams with potential cost savings totaling £4.5 million over 5 years.
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Essex Libraries
Brandspace retained to identify and manage new ‘non core’ revenue streams in the Essex Libraries.
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Wilkinson Hardware Stores
Wilkinson asked Brandspace to raise the profile of the stores and the brand via strategic alliances, and to deliver additional incremental revenue through targeted non-core revenue streams.
Brandspace’s asset audit identified £11.8 million in new revenue streams over 5 years.
Read more about Wilkinson Hardware Stores